WRAY launches industry first auction site
Charterers to bid for cruise holidays online
The Whitsundays' longest operating bareboat charter company, Whitsunday Rent A Yacht (WRAY), has launched an online auction site directly targeting holiday makers in a marketing move unique to the bareboat industry.
Modelled on the successful formula of eBay, the auction site gives prospective holiday makers the chance to bid on a Whitsundays holiday aboard selected vessels on offer.
WRAY general manager, Alexandra Hawson, said the auction site would offer good-value opportunities to encourage Australians to holiday at home and explore a world-class environment in their own country while supporting the domestic tourism industry.
"In these challenging tourism times, clever interactive online marketing strategies will help give operators a competitive edge," Ms Hawson said.
"WRAY's auction site gives charterers the chance to tell us how much they are prepared to pay for a Whitsundays holiday and provides an appealing, exciting and engaging way of booking.
"It also introduces bidders to our range of motor cruisers, yachts and catamarans in a very user friendly, direct way."
Ms Hawson said the auction site - accessible via the home page of WRAY's website at www.rentayacht.com.au - would present ongoing options at regular intervals throughout the year.
Multiple bids are accepted with each auction running for three days. Successful bidders will be advised of their win by WRAY after auctions close.
"Our website has always attracted high visitations - this move adds value to the experience for visitors," Ms Hawson said.
She said the auction site would be supported by dedicated social media marketing campaigns.
Established in 1979, WRAY is one of the largest yacht rental companies in the country. It is also the only operator in the region to have its own private jetty at Shute Harbour, one of the safest and largest natural harbours in the region. WRAY’s private jetty provides ease of access and allows charterers to acquaint themselves with their vessel and the area in tranquil and relaxed surrounds. Within an hour of departing the harbour, charterers can be moored at one of four island resorts or anchored in a quiet, secluded bay.
The Whitsundays' longest operating bareboat charter company, Whitsunday Rent A Yacht (WRAY), has launched an online auction site directly targeting holiday makers in a marketing move unique to the bareboat industry.
Modelled on the successful formula of eBay, the auction site gives prospective holiday makers the chance to bid on a Whitsundays holiday aboard selected vessels on offer.
WRAY general manager, Alexandra Hawson, said the auction site would offer good-value opportunities to encourage Australians to holiday at home and explore a world-class environment in their own country while supporting the domestic tourism industry.
"In these challenging tourism times, clever interactive online marketing strategies will help give operators a competitive edge," Ms Hawson said.
"WRAY's auction site gives charterers the chance to tell us how much they are prepared to pay for a Whitsundays holiday and provides an appealing, exciting and engaging way of booking.
"It also introduces bidders to our range of motor cruisers, yachts and catamarans in a very user friendly, direct way."
Ms Hawson said the auction site - accessible via the home page of WRAY's website at www.rentayacht.com.au - would present ongoing options at regular intervals throughout the year.
Multiple bids are accepted with each auction running for three days. Successful bidders will be advised of their win by WRAY after auctions close.
"Our website has always attracted high visitations - this move adds value to the experience for visitors," Ms Hawson said.
She said the auction site would be supported by dedicated social media marketing campaigns.
Established in 1979, WRAY is one of the largest yacht rental companies in the country. It is also the only operator in the region to have its own private jetty at Shute Harbour, one of the safest and largest natural harbours in the region. WRAY’s private jetty provides ease of access and allows charterers to acquaint themselves with their vessel and the area in tranquil and relaxed surrounds. Within an hour of departing the harbour, charterers can be moored at one of four island resorts or anchored in a quiet, secluded bay.
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