Bruno struts his stuff at film premiere at Sydney

Fashionista Bruno brought traffic to a halt in Sydney when he appeared at the premiere of his new movie.

Resplendent in an armour suit complete with full-metal codpiece, he yelled at screaming fans as he made his way to the 'Bruno' premiere.

Bruno, who appeared on the Rove talk show the day prior, described fellow Rove guest Prime Minister Kevin Rudd as 'uber-cute.'

Bruno said he hoped the movie, which depicts his efforts to find fame and fortune in the United States, 'realises its full global potential and doesn't peter out after a promising start like swine flu.'

Bruno’s erection unveiled in Sydney

Bruno, AKA Sacha Baron Cohen, lived up to his reputation for making an impact yesterday in Taylor’s Square, Sydney. The fiancé of Australian actress Isla Fisher revealed an impressive "erection" in Taylor Square, Darlinghurst ahead of his arrival for the premiere of his new film, which follows the fictional Austrian fashion commentator.

Workers wearing barely more than hot pants and hot pink hard hats put up a billboard in Taylor Square.

Bruno flies into Sydney next week, and on Monday 29th June the Austrian fashion commentator will spend one day in character promoting his new film. Given Sacha Baron Cohen's past visits, his upcoming visit is eagerly awaited.